Branding the Ball – The Word Mark
Once your product has a compelling name, the next logical step is to extend the name into a compelling logo. Our product is a story, “How to Make a BoogerBall“, and its primary delivery vehicle is the website, BoogerBall.com. The focus for our discussion about logo design, therefore, will be a logo for BoogerBall.com. In learning how to design logos for several customers, I continue to research logo design and I have found that there are some basic fundamental requirements for an effective logo. You’ll notice that I did not […]