Category Archives: Product Development

I’ve read various articles in the last few years touting the importance of having a “web presence”.  One online marketing expert suggests that all of your marketing efforts point your customers first to your website.  There they should be able to easily learn all about you and your products in a self-serve fashion.  Educate your customers before they call you and you will be more efficient with your marketing efforts.  In fact, they may not even need to call you.  My experience is that every company uses the web in a […]

The average American consumer is exposed to about 245 pieces of promotional media on any single day. (1) I believe this has resulted in gradually shorter attention spans and an increasing low tolerance for uninteresting advertisements.  For this reason, advertising media that once only touted a product’s features now focuses more on entertaining the viewer.  Beyond traditional advertising, branding has become a popular technique in marketing a product. What is “branding”?  Branding is more than a catchy name, an easily recognized logo and a cool tag line.  Branding is the […]

Here it is, the original story.  I’ve only modified it slightly since it was first written, adding the update note from my daughter.  I am keeping the old page intact here as it is fun to watch the counter.  This is the “product” I was talking about in the post about Product Development. When my daughter Ellen was four I started teasing her that I was saving all of my boogers in a big booger ball. I don’t know why I told her that except that it was fun to […]