Day: February 23, 2010

The average American consumer is exposed to about 245 pieces of promotional media on any single day. (1) I believe this has resulted in gradually shorter attention spans and an increasing low tolerance for uninteresting advertisements.  For this reason, advertising media that once only touted a product’s features now focuses more on entertaining the viewer.  Beyond traditional advertising, branding has become a popular technique in marketing a product. What is “branding”?  Branding is more than a catchy name, an easily recognized logo and a cool tag line.  Branding is the […]