Branding the Ball – The Word Mark

Once your product has a compelling name, the next logical step is to extend the name into a compelling logo.  Our product is a story, “How to Make a BoogerBall“, and its primary delivery vehicle is the website, BoogerBall.com.  The focus for our discussion about logo design, therefore, will be a logo for BoogerBall.com. In learning how to design logos for several customers, I continue to research logo design and I have found that there are some basic fundamental requirements for an effective logo.  You’ll notice that I did not […]

More New 80/20 Weldment Profiles

The last time I added 80/20’s new profiles to my library, I was so excited about the new smooth fractional profiles that I skipped the metric profiles altogether.  Looking back I’ve discovered the new metric profiles are truly unique as they’ve added curved sections (along with a few more LITE profiles).  The presumption is that people will make interesting frame assemblies with 30°, 45° and 60° angled corners in place of the standard 90° box frame design.  I love them and only wish they came in the fractional series as […]

Customer Use Drawings

…Most cases for the application of Customer Use drawings, however, involve special one-time circumstances where a customer is asking for something out of the ordinary like the dimensions of the “small thermal exhaust port right below the main port”. A typical configuration drawing of the entire assembly would never include such inconsequential dimensions as no customer would need them (except yours). A CU drawing could be quickly made of just the “exhaust port” so the customer could be sure their “product” will fit inside…