Branding The Ball – Going Online

I’ve read various articles in the last few years touting the importance of having a “web presence”.  One online marketing expert suggests that all of your marketing efforts point your customers first to your website.  There they should be able to easily learn all about you and your products in a self-serve fashion.  Educate your customers before they call you and you will be more efficient with your marketing efforts.  In fact, they may not even need to call you.  My experience is that every company uses the web in a […]

New 80/20 Weldment Profiles

On April 15th I received an email from 80/20, Inc. announcing new smooth profiles.  I have always believed the sole purpose of the grooves that adorn most 80/20 extrusion profiles was to differentiate their product from others in the marketplace. I have tremendous respect for 80/20, not only because I love their product, but because their service is excellent.  You truly get what you pay for and their fast, efficient service has helped me meet many deadlines on time with a superior quality product.  Most of my customers do not […]

Branding the Ball – The Name

The average American consumer is exposed to about 245 pieces of promotional media on any single day. (1) I believe this has resulted in gradually shorter attention spans and an increasing low tolerance for uninteresting advertisements.  For this reason, advertising media that once only touted a product’s features now focuses more on entertaining the viewer.  Beyond traditional advertising, branding has become a popular technique in marketing a product. What is “branding”?  Branding is more than a catchy name, an easily recognized logo and a cool tag line.  Branding is the […]